BACKGROUND

Alister Lee is a Game UX Director, author, and content creator based in the San Francisco Bay Area. He currently designs player experiences at Electronic Arts on The Sims franchise, creating thoughtful and human-centered experiences for millions of players worldwide.

With over 9 years of experience across games and digital products, his work combines UX strategy, interaction design, systems thinking, motion, and storytelling. His background spans live service, gameplay experiences, and creative technology.

In 2023, he was recognized as part of The Game Awards Future Class for his contributions to the future of gaming and interactive entertainment. Outside of game development, he is also the author of the children’s books Let’s Go Yum Cha! and Let’s Go Yum Cha Again! and creates content centered around creativity and storytelling.

He believes the best experiences are designed through curiosity, play, and joy.

Say hi @ info@alisterlee.com